Archive for the CalStreets Category
CalStreets had an extensive mailorder catalog for Canada. 1980 EDITION
This glimpse of California Streets shows the impressive “Wall of 1000 Decks”
With 38 feet of cabinets just for stickers CalStreets was a summer destination for many Canadian skaters.
Cal Streets is and always will be a skater owned and operated surf/skate/snowboard shop!
Interview with Rick Tetz creator CalStreets.com: What is CALSTREETS Skateshop all about?
“Michael Brooke: Editor Concrete Wave Magazine Blog Quote: “Rick’s shop, Cal Streets has quite a legacy in Vancouver (and beyond!). His shop wasn’t just a skate shop, it was a meca. It was perhaps one of the greatest, most successful skateshops on the planet.
Rick promoted CalStreets with a huge amount of marketing and through an extraordinary amount of hard work and perseverance it became the number 1 skate shop in Canada – but I am getting ahead of myself.”
2.. Where did the idea come from?
When the first CalStreets opened, skating was in the early stages of getting popular. The only place that sold boards were places like Sears, and the department stores, where they were sold mainly as toys. There was no place that sold real boards that serious dedicated hardcore skaters wanted. Cal Streets had to get the word out! So we became a distributor, retailer, and mailorder house so that skateboarding could be jumpstarted once again. I wanted the retail entity to be a place where boarders could visit and socialize with other real boarders, not simply sales clerks.
Consequently, with CalStreets REGENERATION as an online entity, I did it not as just another marketing website, I built it to reach out to skateboarders everywhere on a social basis. Trying to equate the great early years of skating for fun with friends as a lifestyle and proving to the masses it can be done. Fortunately I still have all my skateboard memorabilia, as well as all kinds of photos from my· skateboarding days, so I had a base of good material to draw from in building the site. With the astounding success of the site, I know that my original skateboarding concept was a valid one and is appreciated by other boarders.
3.. How do you source all the vintage ads?
While working for NorthWest Skateboard Distribution I wanted to know all I could about supplying my market with the best boards for the price and who I needed to know, and how I could connect. I was only 17 while I strategized about opening my new shop so grabbed all the industry mags· I could lay my hands on, and I simply stored them away for future reference. Using Photoshop skills I refurbished 1000’s of vintage skate ads from my era for the CalStreets.com Regeneration.
4.. What is it about skateboarding that interests you so much?
I think it’s the freedom – knowing that you are free to do whatever you are physically able to. Its a very one to one sport, you only have yourself to· blame if you succeed or fail. It’s a very physical thing, its the adrenaline and terror that every real boarder understands. I have been dedicated to skating since I was a teenager doing martial arts, my previous passion, which I still try to keep up with. I don’t want to get all intellectual and talk about it being a Zen thing, but it is in a way. When you are on a board there is only one thing that matters – what you are doing at the moment – and the knowledge that if you allow your mind to stray, you could be courting some serious (and unexpected) road rash, ah yes old school…
5.. What excites you as a skater these days?
The fact that we’re back! CalStreets.com is breaking new barriers with my passion for longboarding and downhill. Skating is in me again and I really love the new people involved with the Longboard Industry.· It takes me back to the simple times. Another exciting trend is the amazing technological advances that have been applied to skateboard manufacture. I hope to keep skating till I’m 70.
Thanks to Dom Alessio – The Brag Magazine (Arts & Associate Editor) for this great opportunity to spread the word that Longboarding and Freestyle are back!
92 Lonsdale architect concept CalStreets 92 Lonsdale Penthouse Nightclub addtion.
Skater Owned and Operated! Transworld Ad. CalStreets Al Hoffman, Kelly Alm, Patrick Hunt, Rick Tetz. Moved 1 Block UP! New CalStreets 5 Times Bigger over 3500 square feet of snowboards, skateboards, and surfwear. Cal Streets Industries – Retail – Model with Penthouse and Nightclub addition. Concept shot down by N.Van city council. Cal Streets Surf made in California: Direct from Sunny California our first California designed and manufactured decal.
We were given 30 days notice to GET OUT of our 11 Lonsdale Shop, the landlord Smitty kicked us out to open his own skate shop Ground Zero, which failed miserably …. karma rules! We found our New Shop in a 1930 Vintage Bank. This Heritage building was over 3500 square feet and included two walk in safes, and 2 foot thick concrete walls. Contractors ready with the reinforced board wall – It must hold over 1000 DECKS. Craig Oliver, Al Laidman and Greg Wilson ready shop for our grand opening. Empty bank on Wednesday by Saturday Canada’s largest skateboard shop. Grand opening in just 48 hrs. With line ups around the block our staff did an incredible job keeping up with the 100’s of skaters who showed up. Staff Dan Robertson (wheels) Greg Wilson (cash) Warren Wedley (shoes/decks) Trevor Smith (security) Craig Oliver (Grip Tape Specialist) and Chris Jackson on (decks) made this a one of a kind event never realized in retail skateboard history in Canada. Contractors have finished their work. Now to move the small shop up one block. Staff Al, Craig and Greg – Hoping the deck wall can hold all the weight. Airwalks, Sims, Vision everywhere … Grand Opening in 32 hrs. Shop is filling up, deck wall is holding, now the window displays … 24 hrs and counting.Local Motion Surf, Gotcha and Vision Street Wear Classic Art Window Displays finished for grand opening day celebrations.Hired rival radio stations ON LOCATION to fight it out at the CalStreets Grand Opening Day. AM 1040 On Location with LG73 , what a great promo. Each station was trying to out do the other with prizes and gifts to our customers. At one point offering concert tickets for any prize the other station had given out. Listen to our original radio commercials from the 80’s Hired rival radio station One Inside one outside on location!. Majestic Entry view of Heritage Building California Streets 92 Lonsdale. T&C Display Thrilla Gorilla Da Boys Character display, with a Town and Country custom airbrushed Surfboard . Sequential lighting and windows by Craig. READ MORE “The Journey Continued”
Classic Window Display Thrilla Gorilla Da Boys Character display, includes a Town and Country custom airbrushed Surfboard . Sequential lighting and windows by Craig.Maui and Sons Sharkman Chip and Pepper Vision Street Wear. Maui and Sons Sharkman window display. California Streets west view heritage building window displays.T & C Surfboard Display Hawaii
Truck showcase, with Hot Tuna, Body Glove, Rip Curl, Billabong, BA Surf decals, Spike / Calstreets Skateboard Hardware by Dead Bolts. Colored Grip Tape Spike Banner, Bubble Gum Surf Wax, Vision, Sims Sno wboards and Powell Ripper Banner. Note* The custom grip taped Vision deck in the right corner.
Vintage 1930’s solid steel Bank Vault housed our supply of Vans, Vision Street Wear, Burton, Sims and Airwalks. The Vault also assisted locking up shoplifters, and telling them their is only 30 minutes of air. So don’t forget to remind us 🙂 . Crowd Control Saturdays : We have the full complement of staff for another jam packed day of skating and skaters. Shoplifters will be Dealt Wth Grim Reaper (graphic signage) by Tyson Specht of West Vancouver fame. Greg at Cash, Dan wheels and trucks, lotsa decks going fast. Chris Jackson mans sticker showcase. Great Staff Keep the day running smooth!
Wide angle view of CalStreets, an awesome picture of our skater run shop. There is a lineup outside the door and down the block just to get in. Cash Till view towards crowd show no room in a 3500 sqft shop! I wonder how the other shop did that day ….
Ricks /Owner Bank Manager’s Office with sign display of Crowd Control Lizard “Locals Only” Artist Derek Bednash. Owners office includes Mini Bar, Personal Arcade Size Battlezone Video Game and cable TV networked with Compuserve. Using 386 Computer to Access Kitsilano computer (8088) via 300 baud modem. 1980’s We did our daily accounts via our network, very old school! CalStreets had bar codes before the supermarkets. Front Till with decks from Dogtown, El Gato, Magnussun, H-Street deck wall. Great view of deck wall G&S Vision Pyscho, Bad Boy Club Deck with Flyaways. Bad Boy Club deck by Life’s A Beach very rare.
With 30 feet of showcase space dedicated to stickers and over 1000 decks on display, Cal Streets was a summer destination for many rural skaters across Canada. Grand Opening Day: History is made with the Largest Grand Opening of any dedicated skate shop in Canada. LG73 and AM1040 Battle it out on Location at Calstreets North Vancouver. Cal Streets Snowboards “Ice Age Logo”Kemper, Barfoot, Burton, Gnu, Sims Snowboard Room.
CalStreets from the Old Post Office point of view. Teradactyl office signage artwork by Dana Mennie from Cranbrook BC. A closer look at the CalStreets Teradacyl Sign, with finished Snowboard Room Display . Cal Streets Snowboard Shop Renovations. Surf Windows Display by Gotcha and Town and Country Hawaii. “Surf Til it Hurts”. T&C, Gotcha and Vision Main Window Displays.
Bone Brigade Videos Signed by the Powell Team after store autograph session. Fashion Never Function – Hip Packs display case very 80’s. SexWax, Barfoot, Kemper, Body Glove hip packs …. and I still have them in a box!!! Ebay perhaps…. Our lighted door signage was Spikes favorite vantage point while addressing customers when they entered the shop. Click to Listen to SPIKES meowl from the past. Thanks to the City of North Vancouver for the new marketing promo. NO SKATEBOARDING CCNV BYLAW 5798 sign posted by bylaw officer in front of store, so we made it into Hoodies and Stickers. By Order of North Van City Council. Front Entrance looking towards the workbench. Surf Clothing Isle. Oakley Glasses display, remember Oakley Blades. Still have the original Oakley case and parts in the Calstreets Vault.
CalStreets Skateboarding is Not a Crime 80’s Sticker. Six dedicated showcases just for our sticker collection. Here is a closeup of the center case . Close up of another stickers showcase, still have these buggers in a box 🙂 Oh found this sticker case photo here.
CSI has these rare Powell Public Domain and Powell Fun Zone banners on display at our Studio in Vancouver. We also distributed for Delgado Fly Away helmets, as you can see we had 100’s. 92 Lonsdale Wall of 1000 Decks. Jim Hadden watches over customers from workbench point of view towards Bank Managers Office.
Gator Cardboard Standup (left corner) Avalanche Snowboards Gordon & Smith Surfgear, Teradactyle Surfer. T&C Surf Designs Surf Til it Hurts. Direct shot of Bank Managers Office from Workbench. Bad Boy Club SnowBoarder. Snowboarder Magazine Banner. Calstreets Clothing Isle, tye dyes, Bad Boy club turtlenecks, California Streets cloth. Truly a lame graphic from Vision, here Greg Wilson with Vision Ripper. Natas, Hosoi, Jeff Philips, McGill, Roskopp, Neil Blender, Tony Hawk, Jeff Kendall on display .
Kevin Harris’s magazine Concrete Powder debut Back Cover Ad – Premeir Issue #1 Concrete Powder. CalStreets was there to support one of Canada’s first professional skate mags from day one, issue one. Ice Cubed Cal Streets Graphic Greg Nicholsons Old School California Streets *Sunset Palms Snowboard by Evil Kolors . Retro Snowboard Collection Includes: Sims SwitchBlade, Sims Pocket Knife, Sims racing, Sims Blade, Sims 2000 Long Racing Board, Burton, Gnu, and Kemper. READ MORE CSI STORY
Very Cool CalStreets Paradise Hotel Sign Clock. Looking for this item contact webmaster . CalStreets CSI Snowboard Logo Neon Sign. Now Resides at the CalStreets Studio in Vancouver. CSI: Cal Streets Industries Stainless Steel Snowboard graphic . CalStreets Snowboard Gear Patch. Very Rare. Caution flying objects TransWorld Full Page AD Rick Tetz: Vision, Sims, Gullwing & Vans Sponsored Amateur, Al Hoffman: Vans / Editor Limbo Akimbo Skate Zine. Kelly Alm: Spons Amateur: Vans / Apple Computer. 3rd Place Canadian Freestyle 1984, 1st Place “d” Fallout streetstyle 1985. 3rd Place Ranchstyle Streetstyle 1986. Pat Hunt: Spons Amateur: Vans / Delgado Flyaway Helmets. NOTE: CSI Distributing on bottom of Advert. Proving that CalStreets CSI has been around 25 years before CSI TV Show.
AIRWALK Booth: Rick attends (ASR) Action Sports Retailer Convention in San Diego. Stephen Marguet – (Radical Radish) Manager of North Vancouver location and friend since 7 years old. Stephen was a key asset in coaching me in freestyle skating to attain my goal of winning best in Canada freestyle skater 1980. Kudos Stephen.
A Harder Act To Follow: Flyer Ad: Very 1980’s retail flyer. The famous CalStreets Slotch watch, we gave away these for every deck sold. Purchased over 10,000 off of Cam Capozzi’s marketing company. The CSI vault reveals only 2 slotch watch in our collection and after 30 years they are dried out. Anybody have a mint one? Surfwear Snowboards Skateboards Windows by Craig. Vintage Heritage Building North Vancouver.
Heritage Building 92 Lonsdale Entrance way . California Streets Flamingo PalmTree Neon Sign Front Door. HISTORY NOTE: In a horrific accident in the late 1930’s the Bank Managers car lost its brakes on Lonsdale Avenue and crashed into this doorway on his way to work. Unfortunatley the Bank Manager and his wife died at the scene. I was informed of this incident by an old timer visiting the shop when he used to work here as a bank employee. SexWax BigFoot Vision Hip Packs, Pray for Surf, Bones brigade Videos Shred Till Yer Dead! Powell Team Autograghed Poster.
Troy Payne – Dedicated Manager of North Vancouver location for many years. Surf Skate and Snowboard enthusiast he road for Rocket Snowboard Gear and was infamous on the slopes of Whistler. Troy was our snowboard tech and was simply the best. CalStreets Hosts the Powell Team for an Autograph Session. We introduced the Triangle CalStreets Security shirts. The whole Powell team was stoked on our customers and adourned our CSI security shirts. Now these were never available to the public and are very rare.
Window display featuring Cal Streets Clothing , Authorized Dealer Banner, Jackets and Tye Dye clothing. Also very rare Cord CalStreets Surf Jacket, blue|grey|yellow, ONE LEFT in the vault. T&C Surf Legends , Surf Board, Pro Series, Gotcha Chill Out, Wave Warriors. NEWYORK Stickerized by CalStreets decal on the top of the Empire State Building., NY Photo: Mark Gilmore
The Binge BackStage Pass: Thanks to Simon Oliver, Stephen Oliver, Noel Cormack, Mark Thompkins, and Dangerous Dan and of course Mark Gilmore for bringing us all together for this final Calstreets event. Concert Benefit for Rape Relief Charity featuring The Binge. Don Couchman helps with setup during this impromtu rock event. As the concert picked up both sides of the streets filled with music fans . The North Shore Health Authority wasn’t too pleased with the volume the Binge liked to play at, so they gave us this warning letter , hey but NO Fine, hey hey. Just call me Fitz.
The Binge BackStage PassCal Streets Authorized Dealer Banner – Crumpled Night Effect . These original banners were typical 80’s flourescent 2ft x 3ft and only given to our CalStreets dealers across Canada. We now have these original banners available in a framed print. These are NOT reprints just check out EBAY. CalStreets Surf Designs Bitchin Surf Teradactyl. These underground stickers were bootlegged out of a GasTown Apt but were quite a hit. Cal Streets Snowboard Shop.
From the Vaults of California Streets another board quiver by Rick : Hobie Freestyle Spinners, Sims Experimental, Indy I trucks, Hobie Claw Wheels, Steve Rocco, Gulwing and Vision Blur. CalStreets Ocean View graphic. CalStreets Triangle Key Chain and Keys to my now Vintage 86 Corvette , which has been featured at various Car Shows throughout the lower mainland.
Original Bank Vault: Circa 1930 Calstreets 92 Lonsdale N.Van. Walls 2 feet Thick with over 2000 lbs door. Vintage Sticker Collection vault graphic. Original 30 years old plastic Containers filled with original Vintage Skate Collection Clothing: CalStreets CCNV Bylaw 5798. CalStreets Slick Transition Jacket and Hobie Team Canada team shirt. Hardcore Spike Bones and Blood shirts. Bones and Blood in RED. My Original Lonnie Toft Outrageous 8 wheeler I picked up in Santa Barbara off of Tom Sims. No Fakes Here! More clothing like the Sims Gyro T-Shirt Size Medium, Rip and Tear Jacket Reversable. Barfoot Snowboards Hippack, Sexwax Tacky, CalStreets Leather Hippack.
From the Vaults we have Thrasher Magazine Box and Original NEW Tapes – Many in shrink wrap VHS and BETA! This Vintage Vault collection will be donated to the REAL skate Museum which will cover ALL skaters and companies involved in the early roots of the Canadian Skateboard Industry. No BIAS No Bull. Vision All over print shirts. Ricks Team Gullwing Pro shirt, and Hobie Skate Team Canada Very RARE. Very Very rare CalStreets Cord Beach Jacket. Will pay big $$$$ for anyone who has one of these CSI jackets. Boxed for the Real Skate Museum: Bottom Layer of Vintage Skateboard Wheels– UFO, Omnicomp, Belair Bolts, Gyro, Wings Wheels, The Wheel by Sims, and 100’s more!
Over the years you get many letters from fans, but this letter was great. Dear Cal Streets: I sold the coupon to my brother. Official Regeneration of CalStreets Industries: Frozen out of the industry by forces beyond our control Calstreets Regeneration: Tribute to CalStreets 2005. Non Competition Guarantees bite. Thanks for checking out the detail text highlights of the HI Res Vintage CalStreets Gallery. Rick Tetz Skater Operated.