SoCal rules!! So we went down to Long Beach California Jan 5 for the launch of AXS Longboard Retailer Magazine (oh yea and to go to Agenda 2012) and had a blast, 28 degrees Celsius and sunny in January! We hung out with Michael Brooke and Rick Tetz for the weekend, drank some Don Julio Tequila (Thanks to Pablo and Don from Loaded) and chilled at the Hilton Long beach! Famous Dave’s BBQ did a great job hosting our launch party, great ribs, wings and nice cold beer!
All the movers and shakers of our industry were there to rep their company’s. From the guys at Abec 11 (thanks for the California hospitality) Rip Tide Sports, Oust, Sector 9, Xylan Longboards, Tsunami, Loaded, Surf Rodz, Carver, Eastern Skateboard Supply, Polestar Distribution, Griffin Skatebo300-AXS-Longboard-Retailer-AlleyIMG 2635ards, Mob Grip, Bucsu Boards, Gravity, Madrid, Gravity, Randal, Kebbek, Palisades, Smokin Mad Love, Santa Cruz, Seismic, Honey Skateboards, Black Ops Urethane and Road Shark, holy crap that’s a lot of companies, hope I didn’t miss anyone.
I had the opportunity to ride some pretty cool and unique boards. I rode a Road Shark which would make a great cruiser board but was a little narrow for me really pretty cool lines though.
I got to try the elusive Carver board thanks to Abraham Paskowitz and loved it so much we ended up picking a pair of the trucks to throw on a Bamboo Xylan Cruiser. These trucks give a super cool surf feeling to your ride, great for The elusive Carver Boards!LDP or just carving it up. Totally recommended.
I even got an opportunity to ride a Dissent board from Oust, it had carbon fiber core surrounded by exotic hard woods (thanks to Carl Rick-Tetz-Michael-575-Brooke-AXS-Magazine-Launch-Longbeach-Califfor letting me ride it I’m pretty sure it was still wet!). It was so flexy it hit the ground when I jumped! A nice ride for sure lots of foot space and just enough tail on either end to make it a lot of fun. If your in the market for a high end board you should totally check these guy s out, works of art for sure! It seemed like everyone had a great time and enjoyed the food and beer! It got pretty busy and loud, who needs Agenda right?
After the party ended we decided to go check out Agenda and actually had a lot of fun there as well. We saw a ton of cool clothes and accessories at the show and made a few connections that made it worth our while for sure.
Once we’d had enough of Agenda we headed Back to the Hotel with a bottle of Premium Tequila from Don and Pablo of LOADED that was given to Rick at the party. A few drinks in we get a call from Michael inviting us to head to a restaurant called Islands for some grub and drinks with reps from JimmyZ , Maui and Sons and the guys from S&J Distribution who grabbed the tab.
These bottles might look tempting for such a cheap price but it tastes like crap compared to the Tequila gifted from the guys at Loaded. It still has paper on it!
All in all this was the best trip I’ve had in a longtime, SoCal is the shit! Warm weather, nice people, great food and cheep booze! We will definitely be headed back to Long Beach as soon as possible. Thanks for your hospitality U.S.A.! Oh we f*%king love you too Agenda!
Rick Tetz Sponsors: Vans, Gullwing, Sims, Rector, and Hobie. Slightly embarrassed by the music genre of the time, but here it is, Rick Tetz free-styling. Videos shot at Kitsilano Beach, Kits School, English Bay, and Lynn Valley Mall. North Vancouver circa 1979-80.
These were taken from a 30 year old VHS tape, audio drops and video edits might drop out. Its not your computer or ISP.
Interview with Rick Tetz creator CalStreets.com: What is CALSTREETS Skateshop all about?
“Michael Brooke: Editor Concrete Wave Magazine Blog Quote: “Rick’s shop, Cal Streets has quite a legacy in Vancouver (and beyond!). His shop wasn’t just a skate shop, it was a meca. It was perhaps one of the greatest, most successful skateshops on the planet.
Rick promoted CalStreets with a huge amount of marketing and through an extraordinary amount of hard work and perseverance it became the number 1 skate shop in Canada – but I am getting ahead of myself.”
2.. Where did the idea come from?
When the first CalStreets opened, skating was in the early stages of getting popular. The only place that sold boards were places like Sears, and the department stores, where they were sold mainly as toys. There was no place that sold real boards that serious dedicated hardcore skaters wanted. Cal Streets had to get the word out! So we became a distributor, retailer, and mailorder house so that skateboarding could be jumpstarted once again. I wanted the retail entity to be a place where boarders could visit and socialize with other real boarders, not simply sales clerks.
Consequently, with CalStreets REGENERATION as an online entity, I did it not as just another marketing website, I built it to reach out to skateboarders everywhere on a social basis. Trying to equate the great early years of skating for fun with friends as a lifestyle and proving to the masses it can be done. Fortunately I still have all my skateboard memorabilia, as well as all kinds of photos from my· skateboarding days, so I had a base of good material to draw from in building the site. With the astounding success of the site, I know that my original skateboarding concept was a valid one and is appreciated by other boarders.
3.. How do you source all the vintage ads?
While working for NorthWest Skateboard Distribution I wanted to know all I could about supplying my market with the best boards for the price and who I needed to know, and how I could connect. I was only 17 while I strategized about opening my new shop so grabbed all the industry mags· I could lay my hands on, and I simply stored them away for future reference. Using Photoshop skills I refurbished 1000’s of vintage skate ads from my era for the CalStreets.com Regeneration.
4.. What is it about skateboarding that interests you so much?
I think it’s the freedom – knowing that you are free to do whatever you are physically able to. Its a very one to one sport, you only have yourself to· blame if you succeed or fail. It’s a very physical thing, its the adrenaline and terror that every real boarder understands. I have been dedicated to skating since I was a teenager doing martial arts, my previous passion, which I still try to keep up with. I don’t want to get all intellectual and talk about it being a Zen thing, but it is in a way. When you are on a board there is only one thing that matters – what you are doing at the moment – and the knowledge that if you allow your mind to stray, you could be courting some serious (and unexpected) road rash, ah yes old school…
5.. What excites you as a skater these days?
The fact that we’re back! CalStreets.com is breaking new barriers with my passion for longboarding and downhill. Skating is in me again and I really love the new people involved with the Longboard Industry.· It takes me back to the simple times. Another exciting trend is the amazing technological advances that have been applied to skateboard manufacture. I hope to keep skating till I’m 70.
Thanks to Dom Alessio – The Brag Magazine (Arts & Associate Editor) for this great opportunity to spread the word that Longboarding and Freestyle are back!